The Internet is a big scary world, I know, but there are tricks to making yourself stand out or giving your company a spot in the marketplace. There many different approaches to creating a buzz around your name, but here's a list of a few that are easy & will definitely help you get the ball rolling.
Five: Have a Main Website
You can either do-it-yourself (DIY projects are fun) or you can hire a web designer to do it for you. Having a main website is like having an online portfolio. It's where other companies/customers can see you & what you do. Here's where your audience will get more familiar with who you are. Think of this as your homebase; everything should lead back to the main site. On your main site you should have your logo, a biography of you & your company, a list (& link) to all of your other sites (we'll get to those soon), testimonials from satisfied customers, & whatever else that fits into showing off your company.
Four: Showcase what you do.
Don't talk about it, be about it! No one wants to just hear what you have to say about your company, everyone needs to see it as well. Have examples of your work on your sites & main website. If previous customers were pleased with whatever you provided for them, have testimonials from them saying how great of a company you are! People want to see end results & if they'll be happy with what they receive.
Three: Networking is not only for in person.
You meet people online, don't you? Get to know them & keep them around if you like them enough? Well, the same can be applied to your brand/company. Talk to others in your field or those who can use your service. No one will know you exist if you don't get out there & start talking to people. Write on blogs you like, comment on updates, whatever to make another company or the consumers notice you.
Two: Social Networking SITES!
This one goes hand-in-hand with the above tip. You gotta have sites to talk to these people on! Facebook, Twitter, LinkedIn, etc. The more sites the better, but within reason. Don't have sites that don't connect to who you're trying to reach. That means don't make a Tumblr unless you're trying to connect with a younger crowd. The other ones I listed are perfect for whatever you do. Have these accounts so people can add, follow, or connect with you & keep up with your updates. Also, have your email available on these sites. You want to give people the idea that you're willing to answer their questions whenever they may have them.
One: Blogging works wonders!
I'm a little bias but yes, blogging is definitely a tool companies should use to keep the "We want you to know us" aspect. Keeping your audience current on what you or your company are up to is a great way for them to make sure that you're always improving & moving upward. Also, having blog posts that touch upon things that connect to your company helps the relativity factor. Think outside the box. Have fun & be creative, but always make it relevant.
These are only a few ways, but there are many more out there! Like I said, be creative!
Shantavia Thomas
Five: Have a Main Website
Four: Showcase what you do.
Don't talk about it, be about it! No one wants to just hear what you have to say about your company, everyone needs to see it as well. Have examples of your work on your sites & main website. If previous customers were pleased with whatever you provided for them, have testimonials from them saying how great of a company you are! People want to see end results & if they'll be happy with what they receive.
Three: Networking is not only for in person.
You meet people online, don't you? Get to know them & keep them around if you like them enough? Well, the same can be applied to your brand/company. Talk to others in your field or those who can use your service. No one will know you exist if you don't get out there & start talking to people. Write on blogs you like, comment on updates, whatever to make another company or the consumers notice you.
Two: Social Networking SITES!
This one goes hand-in-hand with the above tip. You gotta have sites to talk to these people on! Facebook, Twitter, LinkedIn, etc. The more sites the better, but within reason. Don't have sites that don't connect to who you're trying to reach. That means don't make a Tumblr unless you're trying to connect with a younger crowd. The other ones I listed are perfect for whatever you do. Have these accounts so people can add, follow, or connect with you & keep up with your updates. Also, have your email available on these sites. You want to give people the idea that you're willing to answer their questions whenever they may have them.
One: Blogging works wonders!
I'm a little bias but yes, blogging is definitely a tool companies should use to keep the "We want you to know us" aspect. Keeping your audience current on what you or your company are up to is a great way for them to make sure that you're always improving & moving upward. Also, having blog posts that touch upon things that connect to your company helps the relativity factor. Think outside the box. Have fun & be creative, but always make it relevant.
These are only a few ways, but there are many more out there! Like I said, be creative!
Shantavia Thomas
