Tuesday, July 31, 2012

McKeon Funeral Home brings users in on Google Maps.

Adorned with retro fitting furnishings and a modern office space, Mckeon Funeral Home is a far cry from the typical neighborhood parlour. Once inside, you quickly realize that the front living room also serves as a communal space for patrons. “Our goal is to meet the needs of our clients so that their needs become our mission," a mantra shared by all of the parlor staff. Without prompting, William T. Curran, Director of the Mckeon Funeral Home, discusses the community impact of the shifting economy and details affordable funeral packages for disenfranchised families with limited resources. Without compromising the personal memorials of the departed, William outlines new cost effective packages that will capture the life, character and milestones of the departed in a professional and distinctive manner.  

Despite the array of quality service offered to the community, William acknowledged the importance of social media. He consulted with local Community Board 7 to inquire about nontraditional marketing strategies to help promote the establishment and was referred to Google Trusted Photographer and Creative Director of Business Live 360 Maureen Erokwu. Introduced to  Google Business Photos, Mckeon Funeral Home quickly adopted Google's newest initiative, becoming the first establishment of its kind in New York to complete the Google Business 360 tour.

Google Business View allows businesses to showcase their establishments and attract new customers by engaging them with an interactive 360 degree tour. Panoramic views simulate consumers and allows them to  explore a space as if they were physically at the location. With the completion of a few identifiable questions on the Google+ Local page, William T. Curran took advantage of this interactive marketing tool to enhance his already successful business. Mckeon Funeral Home transitioned from just another business, to a fixed staple in the Bronx,armed with a new prescription for success. Mckeon Funeral Home is now pleased to invite local residents into it's Google Hosted Virtual Tour.

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